Overview
Since 1995, Legend Productions has transformed the iconic Cipriani 42nd Street into an extraordinary celebration of advertising’s greatest achievements. Our 29-year partnership with the Effie Awards demonstrates our ability to consistently innovate while honoring the prestige of advertising’s most coveted recognition.
Where Creative Excellence Takes Center Stage
Each year, we reimagine this architectural masterpiece through:
- Sophisticated stage design that complements historic architecture
- Dynamic lighting that transforms the space
- Strategic screen placement that preserves architectural beauty
- Immersive audio that maintains perfect clarity
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Production Excellence
Premium Production Elements:
- Architectural lighting design
- Broadcast-quality video
- Pristine audio engineering
- Real-time content management
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Visual
Storytelling
- Custom motion graphics
- Brand-aligned design
- Presenter support graphics
- Integrated multimedia
- Partner and Sponsor Activations
Creating Memorable Moments
Every June, we transform Cipriani into advertising’s most prestigious stage:
- Red carpet arrival experience
- Premium cocktail reception
- Awards ceremony production
- After-party atmosphere
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Impact Metrics
- 29 Years of Partnership
- 1000+ Annual Attendees
- 100+ Awards Presented
- 42 Categories Celebrated
- Celebrity Hosts: Jon Sgtewart, Bill Maher, Dave Chappelle, Joy Behar
A Legacy of Excellence
The Effie Awards celebrate advertising’s most effective campaigns, including iconic work like Mastercard’s “Priceless.” Our production elevates these moments of recognition into unforgettable experiences for the industry’s most discerning audience.
“Legend Productions doesn’t just understand event production – they understand the advertising industry. Their ability to innovate while maintaining the prestige of our celebration has made them an invaluable partner for nearly three decades.”
Senior Executive, Effie Awards
Creative Excellence Highlights
Annual Innovation:
- Custom stage design
- Original content creation
- Dynamic show flow
- Architectural integration
Flawless Execution
- Complex multimedia integration
- Real-time show management
- Presenter support systems
- Broadcast-quality production
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Evolution of Excellence
Track our journey of continuous innovation through:
- Design evolution
- Technical advancement
- Program enhancement
- Guest experience elevation
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Elevate Your Event
Create your own unforgettable awards show experience. Contact our team to discuss your vision.