Hello I’m
Julie Hirsh
Julie’s story is one where rhythm meets logistics, a journey that began in the music business program at SUNY Oneonta and found its first professional stage at BB King’s Blues Club in Times Square. As Event Sales Manager in this iconic venue, she discovered her talent for bringing people together, blending the electricity of live music with the precision of event planning.
At Legend Productions, Julie harmonizes her unique combination of musical intuition and event expertise to support the creation of impactful experiences. Her approach to production coordination is like crafting the perfect set list – ensuring every element is in place, every detail is managed, all contributing to an unforgettable show.
When she’s not coordinating events at Legend, Julie takes center stage as a singer/songwriter and content creator, sharing industry insights through her distinctively witty lens on Instagram and TikTok. Her satirical takes on the entertainment and event world have built an engaged community, proving that sometimes the best way to connect is through a perfectly timed laugh.
It’s this authentic blend of musical artistry, event expertise, and creative storytelling that makes Julie’s contribution to Legend uniquely valuable. For her, every production is a chance to create harmony – supporting the connection between clients and audiences, concepts and execution, vision and reality.

Production Coordinator