Hello I’m

Jeff Goldstein

It all began in Studio 8H at 30 Rock, October 1975. Sitting in the audience of SNL’s second-ever episode, a young Jeff Goldstein witnessed the magic of live production unfold – a moment that would spark a lifelong passion for creative excellence. That electric combination of precision timing, collaborative energy, and deadline-driven excitement became the foundation for Legend Productions, which he founded nearly 35 years ago.

Today, Jeff’s vision has grown Legend into a global creative force, while never losing sight of what matters most: family, authentic connections, and the power of shared experiences. Perhaps his proudest achievement is seeing his son Daniel step into leadership, ensuring Legend’s commitment to creative excellence and personal service continues into the next generation.

Jeff’s passion for exploration runs deep, whether discovering hidden culinary gems in Bangkok street markets or seeking out local traditions in remote Portuguese villages. These cultural adventures, combined with his love for cooking, golf, musical theater, and comedy, inform Legend’s unique approach to production. You’ll find traces of Steve Martin’s perfect timing, Gilda Radner’s authenticity, and countless global influences woven into the company’s creative fabric.

When not crafting unforgettable moments for clients worldwide, Jeff treasures time with family around the lake, boating, kayaking, and soaking in nature’s symphony. It’s this balance of global adventure and family bonds, creative energy and peaceful moments, that drives his vision for Legend – where every production is an opportunity to create something extraordinary.