We’ve written before about the importance of considering audience engagement in your event production strategy. If an element of your event won’t help you connect with your audience and get your messages across to them more effectively, then you should probably cut it from the agenda.
Case in point: we once worked with a client who wanted to hire a Thomas Edison lookalike to appear on stage. They felt the character would speak to their key message and engage their audience.
They weren’t entirely wrong. But we felt the performer would come across a bit hokey and gimmicky—and we told them that.